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Pick up any college-level business administration textbook and it’ll tell you that corporate entities are only concerned with profitability, productivity, and customer satisfaction.

But just because they’re on a serious mission to keep the bottom line in the black, it doesn’t mean that companies can’t have a little bit of fun in the process.

Tons of companies are now planting “Easter eggs” in their products, such as a hidden message on the bottom of a bottle of wine or a Morse code pattern in a floorboard mat.

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In computer software and media, an “Easter egg” is an intentional inside joke, hidden message or image, or secret feature of a work.

They can be found in computer programs, product packaging, video games, or DVD/Blu-ray Disc menu screens.

“The name is used to evoke the idea of a traditional Easter egg hunt,” said industrial design professor and author Steven Schwartz. “It’s all about getting to intimately know a product, and then being rewarded for the intensity of that relationship.”

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The term was originally coined to describe a hidden message in the Atari video game Adventure that encouraged the player to find further hidden messages in later games, leading them on a “hunt.”

If you haven’t been lucky enough to find one for yourself, keep scrolling to check out some hilarious Easter eggs that people have found on the products that they’ve purchased…